Win Projections to be updated soon
Cricket legends are increasingly becoming targets of deepfake technology, with Virat Kohli becoming the latest victim. A video falsely showing him promoting a betting app has gone viral, raising concerns about the misuse of AI and the potential for misinformation. This incident follows a similar case involving Sachin Tendulkar, prompting calls for stricter measures against such practices.
Kohli’s Deepfake Surfaces:
Days after Tendulkar flagged a deepfake video, another one emerged featuring Kohli digitally manipulated to appear as if he were endorsing a betting app. The video uses his voice and gestures from an old interview, creating a misleading impression that he supports the app’s claims of predicting winning percentages. This highlights the growing sophistication of deepfake technology and its potential to cause harm.
Following the incident, Tendulkar reiterated his concerns about the rampant misuse of deepfakes on social media platforms. He urged users to report such videos, ads, and apps, stressing the need for platforms to be more responsive to complaints and take swift action against the spread of misinformation.
It’s important to note that Kohli is currently not playing in the ongoing Test series against England due to personal reasons. He opted out of the first two matches and was then not included in the squad for the subsequent games. India, however, has shown commendable resilience in his absence, securing a commanding 2-0 lead in the series.
Beyond Cricket: A Growing Trend with Ethical Dilemmas:
The targeting of Tendulkar and Kohli is not an isolated incident. Celebrities across various industries have been victims of deepfakes, with some facing potential reputational damage or even financial losses. Experts warn that the ease of access to deepfake technology raises serious ethical concerns. The ability to create convincing yet entirely fabricated content poses a significant threat to trust, truth, and individual privacy.
Combating deepfakes requires a multifaceted approach. Public awareness and education are crucial in empowering individuals to critically evaluate online content and identify potential manipulations. Technology companies must invest in better detection tools and implement stricter policies against deepfakes. On a legal front, exploring regulatory frameworks and pursuing legal action against perpetrators can serve as deterrents.
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