Fnatic, one of the leading esports organizations globally, has announced an exciting new partnership with gaming furniture brand Blacklyte. This collaboration designates Blacklyte as the official Gaming Chair and Desk Partner for Fnatic, allowing the esports team to utilize Blacklyte’s innovative products during both competition and practice sessions.
A New Player in Gaming Furniture
Blacklyte is a relatively new entrant in the gaming furniture market, having initially launched as a smart home and lighting brand during the pandemic. The company has since pivoted towards creating high-quality gaming chairs and desks, targeting the premium segment of the market. Their recent partnership with BLAST, an esports tournament organizer, for events like Rainbow Six, RLCS, and FNCS demonstrates their growing influence in the esports community.
This partnership with Fnatic marks a significant milestone for Blacklyte as it is their first collaboration with an esports team in Europe. Previously, Blacklyte has established partnerships with other brands like AndaSeat and Steelcase, but aligning with Fnatic represents a strategic move into a more competitive arena.
Fnatic’s Commitment to Player Performance
Sam Mathews, CEO of Fnatic, expressed enthusiasm about the partnership, stating, “At Fnatic, we strive to provide our players with the best tools to succeed. Blacklyte’s innovative approach to gaming furniture aligns perfectly with our mission to lead in esports performance.” This collaboration aims not only to enhance player comfort but also to create an optimal environment for peak performance during high-stakes competitions.
The partnership is expected to extend beyond just using Blacklyte’s products. Both organizations plan to collaborate on content creation and develop limited edition products that will resonate with fans and gamers alike.
The transition from Steelcase to Blacklyte
Interestingly, this shift comes on the heels of Fnatic’s previous partnership with Steelcase, another well-known brand in the gaming chair sector. In April 2024, Fnatic had announced its collaboration with Steelcase; however, that partnership is no longer listed on their website. This transition to Blacklyte signifies a strategic realignment as Fnatic seeks to provide its players with cutting-edge equipment tailored specifically for esports.
As part of the partnership, Fnatic players will have access to Blacklyte’s gaming chairs and desks for both training and competitive purposes. Additionally, the two companies plan to collaborate on content creation and limited edition products in the future.
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