College Rivals, an Indian esports collegiate platform, has announced exciting sponsorships for its second season of events. Energy drink brand Red Bull, instant ramen company Nissin Cup Noodles, and tech firm Kreo have joined as sponsors. This partnership aims to enhance the competitive experience for students across the country.
College Rivals Season 2 Gets Major Sponsorships
In this collaboration, Red Bull will serve as the official energy partner, Nissin Cup Noodles will be the snacking partner, and Kreo will take on the role of ‘Kreative’ partner. This strategic alignment is set to elevate the overall experience of College Rivals Season 2, which began in July 2024 and is expected to culminate in a Grand Final scheduled for Q1 2025.
Over 200,000 students from various colleges will compete for a substantial prize pool of INR 50 lakh (approximately £46,000) and a professional gaming contract. The event has expanded significantly this season, reaching over 20 cities and involving 58 colleges, allowing approximately 1.1 million students across India to participate.
College Rivals Season 2 Itineary
The involvement of these brands promises exciting activities during the events. Red Bull’s return brings back racing simulators and product samples across interactive zones. Meanwhile, Kreo will engage students with hands-on experiences featuring its gaming gear through typing tests and giveaways.
Varun Oberoi, Vice President and Head of Marketing and Corporate Communications at Indo Nissin Foods, expressed enthusiasm about their sponsorship: “We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles, which is the go-to snacking option for gamers.”
The rise of esports in India has been remarkable in recent years. More events, esports organizations, streaming platforms, and coverage sites are emerging within the country. Recent developments include Gladiator Esports’ acquisition of Gods Reign and partnerships like Rooter with Chess.com. These initiatives highlight the growing interest and investment in the esports sector.
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