An official statement has been released by the BCCI welcoming Dream11 as the Title Sponsor for the IPL 2020. The co-founder of the fantasy platform said that the focus would be to promote sports fan engagement in India.
The story
On Tuesday, Brijesh Patel revealed that Dream11 had won the race to claim the Title Sponsorship of the 13th edition of the IPL. On Wednesday, the Indian cricket officially announced the same. Dream11 (Sports Technologies Pvt. Ltd), an Indian company based in Mumbai, Maharashtra is a fantasy sports platform. Currently, it is partnering a total of 19 sports leagues along with 6 Indian Premier League Franchises.
On Tuesday after bidding Rs 222 crore for the sponsorship rights, Dream11 beat a number of high-profile runners like Byju’s, Unacademy, Tata Sons to claim the rights. IPL’s five-year deal with Vivo had to be ended abruptly for this year in the wake of political tension between India and China.
Who says what
The Chairman of IPL Governing Council, Mr. Brijesh Patel welcomed the new sponsor and said, “We welcome Dream11 on board as Title Sponsor for the 2020 edition of the IPL. Dream11 upgrading their association from an Official Partner to Title Sponsors is a great testament to the brand IPL. Dream11 as a fantasy sports brand will only grow the engagement of the IPL with its fans. As a digital brand, it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11.”
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Mr. Harsh Jain, the CEO & Co-Founder of the fantasy sports company said, “The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL, which in our opinion is the world’s greatest sports property.” He further opined, “We believe that ‘Dream11 IPL’ also perfectly defines what IPL is all about: every team fielding its Dream11 team culminating in the IPL finals determining The Dream11. We are happy to continue building our partnership with BCCI & IPL to further promote sports fan engagement in India, and look forward to 10 Crore+ Indians making their Dream11 for every Dream11 IPL match.”
