During the 47th Annual General Meeting (AGM) of Reliance Industries, Chairman Mukesh Ambani highlighted the extraordinary success of JioCinema in transforming digital sports and entertainment in India. He revealed that the streaming of the Indian Premier League (IPL) on JioCinema in 2024 reached a staggering 62 crore Indians, marking a 38% increase compared to the previous season. This achievement made IPL on JioCinema the most-watched livestream event globally, with a 50% surge in total viewership.
JioCinema’s impact on digital entertainment didn’t stop with the IPL. The platform’s new subscription package, which features OTT originals, reality shows, movies, and content from global giants like HBO, Paramount, and NBCU, has gained rapid traction. In just 100 days, JioCinema crossed the milestone of 15 million paying subscribers, setting a record for the fastest growth in this category. This success, as noted by Ambani, positions JioCinema as a game changer in the digital entertainment industry.
JioCinema’s Digital Revolution in Sports
Mukesh Ambani emphasised JioCinema’s role in revolutionising the digital sports landscape in India.
The platform’s ability to attract and engage millions of viewers for major sporting events like the IPL and the Paris Olympics showcases its growing influence.
With a 38% increase in IPL viewership, JioCinema is redefining how sports content is consumed in India, making it accessible to a broader audience at unprecedented levels.
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Expansion of JioCinema’s Subscriber Base
The introduction of a new subscription package offering exclusive OTT content has fueled JioCinema’s rapid subscriber growth.
In just 100 days, the platform attracted 15 million paying subscribers, a feat that underscores the changing preferences of Indian consumers towards digital streaming services.
Ambani’s announcement of a partnership with Disney further solidifies JioCinema’s commitment to delivering diverse, high-quality content to its users.
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