IPL Surges with 28% Growth: Brand Value Hits $10 Billion, Sets Global Benchmarks

Cricket is one of the biggest forms of entertainment in the whole world. Now a business behind the sport has grown rapidly. As the days passed, the game evolved noticeably. Previously, that was only about cricket. But now, along with the game, the business, market, and many other things are equal. In India, the IPL changed the face of cricket. This T20 cricket league has achieved a remarkable feat.

IPL’s Glory:

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While evolving with time, the cricket world changes through a lot of things. T20 leagues came in the front lines. Those leagues have started all over the world. The Indian Premier League achieved a new fate. This tournament’s growth soared by 28%. The overall brand value surpassed the $10 billion benchmark. That is an insane growth. IPL was started as a normal T20 league in India and now setting records globally. 

This T20 tournament of India worked as a pioneer for the other T20 leagues all over the world. It shows the business side of the game. All the franchises blend the business with the game. And the outcome is electrifying. Everything in a franchise is managed by professionals and the result of it is already in front of everyone. 

Chennai Super Kings, Strongest IPL Brand:

Along with time, the tournament also evolved with many purposes. A lot of things introduced and denied with the tournament since the beginning. In the tournament, the fanbase or the popularity of Chennai Super Kings is just unmanageable. Their capability, winning ratio, performance, experience, and many other things made them different from others. This franchise has a AAA rating and the BSI score is 81.8. They become the most valuable franchise in 2023.  

The IPL has taken an innovative stride by partnering with Aramco, adding a new chapter to its story. This groundbreaking collaboration, valued at £6.5 million annually, serves as a platform for Aramco to enhance brand recognition in India and Saudi Arabia, tapping into the IPL’s vast viewership of over 400 million on TV and an additional 250 million on social media.

Aramco’s forward-thinking approach aligns seamlessly with the IPL’s ethos, sending a resounding message of excellence. The partnership has already shown promising results, with a 9% increase in awareness among non-cricket enthusiasts, reinforcing the wisdom of affiliating with the IPL.

Mumbai Indians Triumph Again:

Mumbai Indians reign supreme as the IPL’s most valuable brand, valued at an impressive $87 million, according to the Brand Finance report. CSK is standing in the second position. After making its debut in the 2022 IPL, Gujarat Titans’s brand value increased by 38%. RCB is standing in the third position. Their brand value increased by only 3%. The triumph of the teams in this tournament is truly a tournament.

The COVID outbreak affected the whole world including the sports industry. During the lockdown, the tournament was arranged outside India. Even after coming back to India, matches were played without any spectators. That affected the economy of the league. When the crowd returned to the stadium, the economy changed drastically. Along with the digital viewership it helped to triumph in the economy. From a small T20 League to the biggest T20 tournament in the world, the Indian Premier League has come a long way. 

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