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Sony Pictures Networks India (SPNI) wins Asia Cup media rights for 2024–2031, promising innovative cricket coverage across platforms.
Sony Secures Asia Cup Media Rights for $170 Million
Sony Pictures Networks India (SPNI) secures exclusive Asia Cup media rights from 2024 to 2031.
The landmark deal, announced by the Asian Cricket Council (ACC), represents a significant 70% increase in value compared to the previous cycle.
Sony won Asia Cup rights for $170 million after Jio-Star withdrew from the Dubai e-auction.
Key Features of the Deal
The eight-year agreement covers four editions of the Asia Cup, divided equally between ODI and T20 formats.
The next Asia Cup in 2025 will take place in India in the T20 format.
Subsequent editions will be hosted by Bangladesh (2027, ODI), Pakistan (2029, T20), and Sri Lanka (2031, ODI).
Additionally, the deal includes the Men’s and Women’s Asia Cups, Under-19 Asia Cups, and Emerging Teams Asia Cups.
Fans will experience comprehensive and innovative coverage across television, digital, and audio platforms.
Significance of the Partnership
Jay Shah, ACC chairman, highlighted the importance of this milestone deal.
“The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. This partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms,” the ACC said in a statement.
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“This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide,” Jay Shah, the chairman of the ACC, said.
This partnership reinforces the Asia Cup’s reputation as a premier cricketing event and ensures seamless access for global audiences.
The ACC’s decision reflects its commitment to innovation and excellence in cricket broadcasting.
With this agreement, Sony solidifies its position as a leader in sports broadcasting, delivering unparalleled content for millions of cricket enthusiasts.
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