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Disney Star is reportedly seeking to renegotiate its $3 billion broadcast deal with the International Cricket Council (ICC). This deal, which began with the recent Twenty20 World Cup in the US and West Indies, is under scrutiny due to concerns raised by the broadcaster. Star is requesting a rebate on the contract’s overall valuation, citing significant financial losses, particularly from the washout of the India-Canada match. This renegotiation request could impact the future of cricket broadcasting, especially with Jay Shah potentially becoming the next ICC chairman.
The Impact of the India-Canada Washout
The India-Canada match, scheduled for June 15 in Lauderhill, Florida, was a highly anticipated fixture.
India’s matches in World Cups are major revenue drivers due to their massive viewership, and the washout of this game has been highlighted by Star as a primary reason for seeking a rebate.
Despite a few other games being affected by rain, including England vs. Scotland and Sri Lanka vs. Nepal Star emphasised the significant financial blow they faced due to the India match’s cancellation.
Typically, broadcast contracts do not include refund clauses for washouts, making Star’s request unprecedented.
Concerns Over Tournament Quality and Marketing
In addition to the washout, Star has raised concerns about the overall quality and marketing of the tournament.
The low-scoring semifinal between Afghanistan and South Africa, where Afghanistan was bowled out for just 56 runs, has been cited as an example of the unsatisfactory conditions that did not live up to the expectations of a World Cup event.
Star also pointed out issues with the timing of matches in the US, which may have affected viewership, and the lack of high-scoring games, particularly in the high-profile India-Pakistan match.
As the ICC Board deliberates on these issues, the outcome will likely have significant implications for both the broadcaster and the future of cricket broadcasting deals.
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