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Tata Group who stayed away from cricket for long for many years showed interest in Indian Cricket eventually this year. The news of Tata Sons’ “Expression of Curiosity” did change their age-old perception according to sources close to the corporate sector as per a report of Times of India.
Changing mindset of Tata Group
Tata Sons – the holding firm of the Tata group last week made to the headlines for being in a race with other leading sponsors to claim the title sponsorship of Indian Premier League 2020. In 2018 when Tata Motors first got involved with the IPL as official companions, it was their first affiliation with the T20 league. This did signal to a change of mindset within the corporate who never came close to the game.
“Every time the IPL comes out with a young for brand new franchises, anticipate the Tatas to be within the race. Their perceptions have advanced over time they usually see cricket in a different way now from how they used to,” say those that monitor the corporate carefully to the leading daily, Times of India.
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What went wrong on Wednesday?
On Wednesday Tata Sons did not come to the desk mainly for technical reasons. To become a title sponsor, Tatas had to block three classes as title sponsor which means three totally different manufacturers below their flagship. So they could have decided to dam Tata tea, Tata Motors & Titan. But the BCCI allowed them to block just one class. This did not go well with the corporate. “That is BCCI’s coverage choice and any potential bidder has to reside with it. Suppose BCCI would’ve allowed Tatas to dam three classes – Tata Motors, Tata tea & TCS – they’d not have had the choice of inviting any of the rival manufacturers out there – Mahindra or Tetley or Infosys, as an illustration – on board,” says a trade govt to TOI.
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Till now, solely single-brand firms reminiscent of DLF (actual property), Pepsi (drinks and snacks) and Vivo (cellular producers) have been engaged in the sector whereas the case of Tatas was totally different. Even though the deal could not be finalized, the BCCI at least got an idea of the changing mindset of India’s one of the leading corporates. This might see a booming relationship in future. “Anticipate them to take part extra within the sport as and when alternatives arrive,” trade executives opined.
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