Indian cricket captain Rohit Sharma has been announced as the brand ambassador for ixigo, India’s leading online travel agency (OTA) focused on the next billion users. This partnership aims to enhance ixigo’s visibility and solidify its position as the go-to app for seamless train travel experiences across the nation.
Ixigo’s Exciting New Advertisement ft Rohit Sharma
As part of this collaboration, ixigo Trains is launching a dynamic advertisement featuring Rohit Sharma as the brand ambassador. The advertisement portrays Rohit Sharma in a unique and entertaining role as a “rapping ticketman.” The ad combines humour, energy, and creativity to highlight ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians.
Through a catchy rap, the advertisement showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and a quick ticket booking experience. This engaging campaign positions ixigo Trains as the ultimate one-stop travel solution for every traveller.
The 360-degree marketing campaign featuring Rohit Sharma will be launched across multiple platforms, including television, digital media, and outdoor advertising. This comprehensive approach aims to reach a wide audience and promote ixigo’s innovative solutions for train travel.
Rohit Sharma’s Reaction to the New ixigo Ad
Dinesh Kumar Kotha, CEO of ixigo Trains, expressed enthusiasm about the partnership: “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration—values that align perfectly with our brand.”
Kotha further emphasised that Rohit’s immense popularity and credibility make him the ideal ambassador to connect with audiences across India. He stated, “Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh side of him.”
Rohit Sharma also shared his excitement about joining forces with ixigo Trains. He remarked, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations.” He expressed his eagerness to contribute to ixigo’s journey in redefining travel through efficient solutions.
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