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Indian Cricketing legend Virat Kohli was seen with his wife Anushka Sharma during a Puma event on Monday, 24th April.
Virat Kohli, a former captain of the Indian cricket team, is Puma’s brand ambassador. The German sports brand has successfully capitalized on the cricketer’s fame. Virat Kohli and Puma first collaborated in 2017. Anushka Sharma, an actress, and Virat Kohli’s wife will be the ambassador of Puma’s footwear and accessories through a variety of events and marketing initiatives. She recently joined as the Brand Ambassador of PUMA in December 2022.
Later in the event, they clicked photos with the fans, which was a very nice gesture from the celebrity couple.
Anushka talks about PUMA
Anushka Sharma, a renowned Bollywood actor and investor, became the PUMA brand ambassador in December 2022. The fearless and passionate actor draws attention to Puma’s story of supporting outspoken women. The actor is the ideal choice to represent PUMA, whose platform Propah Lady honours modern strong women who aren’t afraid to defy expectations.
“I have been an admirer of the brand PUMA as they have always pushed boundaries and celebrated women who embrace individuality, fashion, sports, and fitness culture. This resonates with me because I have always believed in and determinedly followed it. With this new association, I will be able to connect with and encourage more women to lead a fit and healthy lifestyle. I am looking forward to everything that PUMA and I have planned for the coming year,” said Sharma while commenting on her association with PUMA.
Abhishek Ganguly, Managing Director of PUMA India Southeast Asia, comments on bringing her on board:
“Anushka is a true embodiment of what it means to be bold and unapologetically herself. As a brand, we strongly believe in supporting and enabling the determined spirit of women. We are extremely excited to bring Anushka into the PUMA family. We will create unique opportunities with her to engage deeply with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and, in turn, inch us closer to our consumers across cohorts.”
In India, Puma faces off against well-known sportswear companies like Nike and Adidas. Despite coming to the market somewhat late, they have become the top brand in the nation. Puma currently operates about 370 outlets across the country.
Virat Kohli, the captain of the Indian cricket team, and Puma reportedly signed an 8-year, $100 crore contract in 2017. Later, Kohli created his own company, One8, in collaboration with the German business. One8 supplies Puma with designs and means for communication, and their collections are offered at many retail locations across the nation.
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