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Indian cricket star Virat Kohli has been ranked as the 27th most marketable athlete in the world for 2024, according to SportsPro’s prestigious 50MM list. This marks the tenth time Kohli has appeared on the list, further solidifying his status as a global sporting icon. The ranking takes into account factors such as brand strength, marketability potential, and social influence. Kohli’s incredible on-field achievements, combined with his off-field persona, continue to make him a prime candidate for top global endorsements.
Despite being known primarily for his cricketing prowess, Kohli’s influence transcends the sport, thanks to his fitness-driven lifestyle and powerful brand collaborations. His massive social media following and successful ventures, such as One8, make him a marketing powerhouse. Kohli has not only maintained his appeal in India but also gained international recognition, keeping him consistently on this list for the past decade.
Indian cricket sensation Virat Kohli has just been named the **27th most marketable athlete in the world for 2024** by SportsPro, marking a remarkable tenth appearance on their prestigious 50MM list. This ranking highlights his blend of on-field brilliance and off-field charisma, making him a sought-after figure for global endorsements.
Kohli’s influence extends beyond cricket; his dedication to fitness and lifestyle resonates with fans, enhancing his brand appeal. With a massive social media following and successful ventures like One8, he continues to thrive as a marketing powerhouse, both in India and internationally.
Who Ranks Above and Below Kohli on the 50MM List?
Kohli, currently ranked 27th, shares the limelight with other well-known athletes from around the world. Just ahead of him in 26th place is Spanish footballer Gavi, celebrated for his impressive performances with FC Barcelona. Meanwhile, tennis sensation Coco Gauff, who recently clinched her first Grand Slam title, occupies the 28th spot. The rankings of both Gavi and Gauff highlight the rising popularity of younger athletes, while Kohli’s presence in the top 30 emphasizes his continued relevance even after more than a decade in the public eye.
Above these athletes are familiar names like NBA star Luka Dončić at 25th and track and field icon Shelly-Ann Fraser-Pryce at 24th, reflecting the variety of sports represented in the rankings. Kohli’s consistent appearance alongside these elite global athletes showcases his lasting marketability, especially in a competitive sports marketing environment largely influenced by football, tennis, and basketball.
Virat Kohli and Gautam Gambhir Lighten the Mood During Team India’s Net Practice Before Pune Test
Indian Athletes in SportsPro’s 50MM 2024
Kohli isn’t the only Indian on SportsPro’s list of marketability rankings. Another Indian cricketer and captain, Rohit Sharma, is ranked 39 on the Top 50. Sharma’s excellent leadership and consistent performance in cricket for many years have boosted his ranking, along with his growing commercial presence. Together, Kohli and Sharma show India’s dominance in world cricket, which brands use to reach their large fan base both in India and abroad.
Another notable athlete on the list is badminton star PV Sindhu, who is also in the top 50. The Olympic and World Champion has always been popular, but her victories have made her a top choice for endorsements. Indian athletes are gaining more visibility on global platforms like SportsPro, and this might lead to better recognition that cricket and other sports in India are attracting attention from major global brands.
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