According to the Celebrity Brand Valuation Report, Virat Kohli has once again secured his position as India’s most valued celebrity, surpassing Bollywood superstars Ranveer Singh and Shah Rukh Khan.
Topping charts both on and off the field, former Indian skipper Virat Kohli achieved another milestone amid the ongoing edition of the ICC T20 World Cup. Kohli regained his top position on the list of most valued celebrities, eclipsing the likes of Bollywood icons Ranveer Singh and Shah Rukh Khan.
Extending his reign as India’s most valued celebrity, Kohli increased his overall brand value by nearly 29 percent this year. The former India skipper had an impressive season with Royal Challengers Bangalore (RCB) in the 2024 edition of the Indian Premier League (IPL), winning the prestigious Orange Cap in the cash-rich league.
Kohli also dominated the One-Day International (ODI) World Cup batting charts last year. The 35-year-old shattered numerous batting records as India reached the final of the 2023 World Cup. Kohli’s stellar performance earned him the ICC ODI Player of the Year award and a spot in the ICC Men’s ODI Team of the Year.
What is the Brand Value of Virat Kohli?
According to consultancy firm Kroll, Kohli’s brand value was USD 227.9 million in 2023. The talismanic batter’s brand value peaked at USD 237.7 million back in 2020. Kohli’s current brand value places him ahead of Bollywood actor Ranveer Singh, who holds the second spot with a brand value of USD 203.1 million. As per the Celebrity Brand Valuation Report 2023, celebrated actor Shah Rukh Khan secured the third spot with a total brand value of USD 120.7 million.
Dhoni and Tendulkar Also Feature on the List
Legendary Indian cricketer MS Dhoni climbed one spot on the list with a brand value of USD 95.8 million. Dhoni stepped down as the leader of the Chennai Super Kings (CSK) franchise ahead of IPL 2024. Master Blaster Sachin Tendulkar was placed eighth on the list with a brand value of USD 91.3 million.
Kohli’s ascent to the top of the celebrity brand valuation charts underscores his immense popularity and marketability. His consistent performances on the cricket field and his strong presence off it continue to make him a valuable asset to brands and advertisers alike.
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