Top Tier Authentics (TTA), an innovative authenticity platform, has announced an extended partnership with the North American esports organization XSET. This collaboration aims to further integrate TTA’s cutting-edge verification technology into XSET’s merchandise and collectibles, enhancing the value and trustworthiness of their products. By expanding this partnership, both entities seek to offer fans greater assurance of authenticity, leveraging TTA’s expertise to provide a more secure and genuine experience for esports enthusiasts.
Information About Top Tier Authentics (TTA):
Established in May 2023, TTA aims to enhance the value of brands’ products through item verification, digital experiences, and exclusive benefits, while also gathering consumer behavior insights. The company has collaborated with notable clients, including the 2023 NCAA national champions, the University of Michigan Wolverines, and UFC lightweight champion Khabib Nurmagomedov. Through these partnerships, TTA demonstrates its commitment to leveraging technology to enrich consumer engagement and product value.
Information About XSET:
XSET, a prominent North American gaming and esports lifestyle brand, integrates music, sports, art, entertainment, and fashion into its identity. Recently, the organization introduced a new apparel line in collaboration with content creator Kris London. In a bid to promote gender diversity, XSET expanded into women’s Counter-Strike and Fortnite last year. Additionally, the brand made strides in empowering women in gaming by acquiring Queens Gaming Collective, a gaming lifestyle company led by women. This move underscores XSET’s commitment to inclusivity and innovation within the gaming industry.
The Collaboration Between TTA and XSET:
As per a recent announcement, XSET is incorporating TTA’s platform into its apparel and accessory lines. This integration enables fans to engage more deeply with XSET products and connect with associated creators. By leveraging TTA’s advanced authenticity technology, XSET aims to provide a more interactive and trustworthy experience, ensuring that fans receive genuine merchandise and can explore connections with their favorite esports personalities.
TTA’s platform merges verification technology with storytelling to enrich the consumer experience post-purchase. This innovative approach ensures that buyers not only receive authentic products but also engage with the stories behind them, creating a more meaningful and immersive connection.
XSET merchandise will feature a TTA badge that, when scanned, unlocks exclusive content, personalized videos from creators, and details about the product’s history. Customers can also receive rewards like signed merchandise, VIP event passes, and special perks. Previously, XSET and TTA have collaborated on collections, including the Red Sox Collection by Co-Founder Will Eddins, honoring Roxbury’s Royal Roosters fan club.
The newest collection from XSET and TTA showcases exclusive items from Fortnite star and XSET Co-Owner Cody ‘Clix’ Conrad. Benefits include backstage passes and interactions with famous musicians like DJ Kaskade. Additionally, the collection features merchandise drops with rap artists Tee Grizzley and Quavo, offering fans unique opportunities and experiences.
Talking about their partnership with XSET, the CEO and Co-founder of TTA, Andrew Rosen stated, “ Fans are eager to represent their favourite creators, but the branded merchandise and memorabilia market for professional gamers and emerging influencers is relatively untapped and unexplored. The launch of Clix’s ‘High Performance’ collection and others are just the start of many exciting ventures aimed at delivering unique, immersive experiences to fans worldwide.”
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