Cricket enthusiasts worldwide have cause for celebration as the sport is on the cusp of making a historic return to the Olympics. Multiple sources have confirmed that cricket, along with flag football, baseball, and softball, is set to be included in the Los Angeles 2028 Olympic programme.
A Glorious Comeback:
The last time cricket featured in the Olympics was in 1900 when England and France contested a single match for the coveted gold medal. However, in Los Angeles, cricket’s grand return promises to be much more significant. The Games will host T20 men’s and women’s cricket tournaments, potentially unlocking a lucrative commercial market in the vast Asian subcontinent.
**A Financial and Sporting Triumph:**
The decision to include cricket in the Los Angeles 2028 Olympics comes after intense discussions between the LA organising committee and the International Olympic Committee’s (IOC) Olympic programme commission. This momentous move is expected to be officially confirmed at the 141st IOC session in Mumbai.
For all parties involved, this decision is not just about sporting glory but also financial gain. While Olympic broadcast rights in India have traditionally been sold for individual Games, the inclusion of cricket could drastically change the game. Experts suggest that depending on the format and the number of guaranteed matches for India, the broadcasting rights’ value could soar from a reported £15.6 million ($20 million) for Paris 2024 to a staggering £150 million.
**A Global Spectacle:**
Cricket’s return to the Olympics is more than just a sport’s inclusion; it is a significant step towards making the game a truly global spectacle. With the potential to tap into the massive cricket-loving population of the Asian subcontinent, the Los Angeles 2028 Olympics are poised to shine a spotlight on the sport like never before.
The LA organising committee’s decision to embrace cricket and other sports reflects the evolving landscape of Olympic competition, catering to diverse audiences and expanding the horizons of sporting excellence.
