MS Dhoni, the four-time IPL champion and most renowned cricket captain in India, was named the brand ambassador for Viacom18 on Wednesday. Dhoni, one of the most admired cricketers in the world, will take part in a number of network projects that will be shown on JioCinema, Sports18, and his social media accounts.
Dhoni said
Dhoni is excited to be a part of the company and has praised JioCinema. He said that JioCinema is taking the proposition to a new level by engaging with fans.
“I truly believe that watching sports is best enjoyed when you can catch your favorite action on the go or from the comfort of your own home but with interactivity, choice, and personalization, something that only a digital platform can offer,” said Dhoni.
“JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.”
Viacom18 CEO Anil Jayraj highly praised the Chennai Super Kings skipper calling him ‘humble’ and ‘grounded’.
“MS Dhoni‘s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” said Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”
Dhoni’s manager Swaminathan Sankar said that the wicketkeeper batter continues to scale higher with this groundbreaking digital first offerings.
“The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings,” said MS Dhoni’s Manager (Midas Deals), Swaminathan Sankar. “Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.”
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