Cricket World Cup 2023 Rewrites TV Viewership Records Despite India’s Loss

In a remarkable turn of events, the ICC World Cup 2023 final between India and Australia has emerged as the most-watched event in the history of Indian television, attracting an astounding 30 crore cricket enthusiasts. The BCCI Secretary, Jay Shah, took to social media to share this momentous achievement, acknowledging the unwavering support of fans even in the face of India’s defeat. Notably, the peak TV concurrency reached an unprecedented 13 crore, with an additional 5.9 crore viewers streaming the game digitally—a feat that also established a new world record.

Despite India’s heartbreaking loss in the final, Shah expressed his gratitude to countless fans, emphasizing the humbling experience of witnessing such an immense response. The numbers not only underline the passion for cricket in the country but also highlight the enduring popularity of the 50-over format.

What makes this achievement even more significant is that it extends beyond television viewership. The ICC announced that the 2023 World Cup has become the most attended ICC event ever, with a staggering 1.25 million fans attending matches in stadiums across India. The initial concerns about sparse attendance in the early stages of the tournament were eventually dispelled as the matches progressed, culminating in full-house audiences for all of India’s games.

The success of the World Cup, both on television and in stadium attendance, defies earlier speculations about the declining interest in the 50-over format amid the growing popularity of T20 cricket. The records broken by the 2023 World Cup underscore its historical significance and the enduring appeal of cricket in India, proving that the sport continues to hold a special place in the hearts of millions.

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